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YorkBoat acquired by City Cruises

York Sightseeing Fleet Newly Owned and Operated by City Cruises

YorkBoat deal caps record-breaking year for tour boat operator – Leading Thames Operator Expands

YorkBoat today announces their acquisition by City Cruises plc, the leading River Thames sightseeing operator.

City Cruises are the largest river cruise operator on the River Thames

YorkBoat is City Cruises second acquisition outside of London, the first being their operation in Poole. The team here in York are excited to be operating with a new injection of support and expansion provided by the London based City Cruises team.

Operating as City Cruises York, the current employees of 20 staff will continue to be lead by general manager Jo Dykes. Jo, who has been with the company for over 20 years, has been instrumental in the success of YorkBoat and will oversee the company’s transition to become City Cruises York.

YorkBoat have operated under that name since 2000; previously they operated as White Rose Line.

The sightseeing cruises will run from two boarding points along the River Ouse, King’s Staith and Lendal Bridge, and will grow to offer a similar schedule to London. The new cruising options will include the early evening Sundowner as well as Lunch and Dinner Cruises. York will also operate the ever-popular Santa Specials and Christmas Night Cruises throughout the festive season.

City Cruises are looking to further enhance the family experience at their new acquisition in York

Kyle Haughton, managing director, says “Our objective is to grow the business beyond London and the new acquisition is a step towards achieving this. There are significant opportunities to work with the trade in York and the success we’ve had packaging attractions with cruises is something we want to develop there too. We’re increasingly seeing the inbound market expanding into regions outside the capital and we believe that our brand and business model will enhances the traditional boat operator business in York.  We are looking forward to welcoming the team to the City Cruises family”

Any customers with existing YorkBoat sightseeing cruise, party cruise or private charter cruise bookings need not worry, as there won’t be any immediate change to any sailing schedules. If you do have any queries about an existing booking, you can of course contact our friendly Sales Team by telephone (01904 628324) or email (info@yorkboat.co.uk)

City Cruises York look forward to welcoming you aboard……